World's Only Train-the-Trainer Program
Stretches Media Training Budgets
If your organization is interested in developing or standardizing a state-of-the-art approach to media training, AtEaseWithTheMedia.com provides a perfect solution.
 The program uses innovative online training as its base, which ensures that spokespeople have a strong foundation that is based on sound communication theory. They understand their role is to bring exchanges with journalists to win-win outcomes wherever and whenever possible. They also understand how to protect themselves and the organization because of the effective defensive strategies taught in the online program.
From there, we work with you to design a training program to enhance the consulting skills of your internal public and media relations staff. As internal experts, they learn to bring the theory alive with an innovative training approach that focuses on improving spokesperson behavior.
The result?
Your budget is extended because you use internal resources for most of your media training. Your public and media relations staff improve their consulting skills, which leads to better relationships with their internal clients. Your spokespeople better understand how to manage media interviews to successful outcomes.
Interested? Click below to take the tour of AtEaseWithTheMedia.com, or contact Eric Bergman, ABC, APR for more information.
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