The first 1-1/2 minutes of the "Managing Risk" module is below in QuickTime format. The module begins by outlining four priorities of a spokesperson.
Beyond what's shown here, the module identifies specific defensive strategies and describes how they can be applied to both print and broadcast interviews. Many of our clients have commented that the "Managing Risk" module by itself is worth the cost of the program.
If you're interested in learning more, you can view the full "Introduction" module and a demo reel of all 10 modules on YouTube.
