In a perfect world, an organization's spokespeople would be able to exhibit three behaviours when interacting with journalists:

1. •Nurture relationships with journalists.
   

2. •Strategically influence specific audiences important to the organization's success.
   

3. •Manage interview risk.
   

Through its innovative online and in-person approach, AtEaseWithTheMedia.com teaches spokespeople to manage to these three outcomes. 

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