
So what is success?
To us, it’s spokespeople who manage exchanges with journalists to win-win outcomes, while protecting themselves and their organization. When they leave us, spokespeople don’t try to control interviews, which is a fallacy. Instead, they learn to:
- Positively influence the interview.
- Demonstrate flexibility in meeting journalists’ needs.
- Strategically seek opportunities to influence specific audiences important to the organization’s success.
- Manage interview risk.
Watch the video below, explore the site, or contact us to learn more. We’d love to put your spokespeople At Ease With the Media.
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