At Ease With the Media is a unique blend of online and in-person training that creates a learning experience for spokespeople—and a level of comfort for their advisors—that cannot be matched by any media training program on the market.

Online Program
The online program consists of 10 audio-visual modules, each with a five-question multiple-choice quiz. When they earn a combined score of 45/50 on the quizzes, spokespeople receive a Certificate of Completion for the course.

Media Training Book Cover for Media Training, Toronto, Ontario, Canada
Nearly 1,000 people have completed the online program, and the feedback has been overwhelmingly positive. A number of clients now purchase annual subscriptions to meet their basic media training needs, and only schedule in-person training as needed.

In-Person Training
No other program matches the level of practice provided by the in-person component of At Ease With the Media.

Wherever possible, we recommend four rounds of interviews for each participant—two interviews for print purposes and two for broadcast. More practice equals better outcomes for spokespeople, and their advisors.

Put Yourself “At Ease”
Your spokespeople will:
  • Gain skills they can immediately use.
  • Strive to build strong working relationships with journalists.
  • Strategically support business objectives.
  • Manage risk effectively.
The result? Enhanced confidence. Better relationships with reporters. Improved strategic outcomes. Effective risk management.

If you’re interested in the most unique and effective media training program on the market, contact us. We’d love to put your spokespeople At Ease With the Media.